Lore is a hypothetical festival design surrounding the once-a-year phenomenon where myths and legends from cultures around the world come to life. Lore 2023 is all about figures from Greek mythology, so utilizing the bright blue that is often associated with Greece as part of the color palette for the festival . Guests can compete in contests and games inspired by the legends of old. They will have the opportunity to interact with the legends, to hear parts of the stories that only they can tell. Due to the fact that each year of Lore will be centered around the legends from a different culture, I created a brand that combines hand-drawn illustration, photography, and typography, but allows the colors, photographs, and iconography to evolve.