Hellhound is the beer that bites back. Designed to embody the tenacious spirit of the working man and woman, this lager howls with a bold, refreshing flavor that refuses to be tamed. This project allowed me to utilize my illustration skills to depict a snarling hound breaking free of the chain around his neck to represent the freedom that the working class would experience by drinking this on the weekend. The industrial look of the bricks as the background paired with the metal of the can showing through the brand name and the chains of the hound creates an edgy look that is sure to make anyone holding the drink feel bad to the bone.